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Despite publicity, Ae Dil faces box office Mushkil

Published: 29th October 2016 05:47 AM  |   Last Updated: 29th October 2016 10:07 AM   |  A+A-

Despite_publicity

A still from the Bollywood movie Ae Dil Hai Mushkil

Express News Service

MUMBAI: The massive publicity that Ae Dil Hai Mushkil got from the controversy over the casting of Pakistani actor Fawad Khan does not seem to have benefited the love story starring Ranbir Kapoor and Anushka Sharma, which released on Friday.


At least the first couple of shows appeared to have completely failed in generating enthusiasm in the audience.“The movie is too predictable,” said Panchami, a college student who watched the movie along with her friends at Fun multiplex at Chembur in Mumbai. “There is nothing new. It appears to be a patchwork of several look-good-feel-happy films. And it is boring at times,” she added.

>>Read- Ae Dil Hai Mushkil review:A painful and heartfelt love letter to the world of cinema


Fawad Khan, around whom the controversy was centered, makes his first appearance about 5-10 minutes before the interval and his screen times lasts less than 15 minutes. 
According to police sources, the theaters were provided with adequate protection but the overall turnout at the cinema was not enthusiastic.


“The movie lacks a screenplay. It appears as if one is watching a long sequence of nicely shot scenes,” Aroon Dhaneshwar, who has been involved in distribution of films, told Express. “It’s unlikely that the movie would be able to generate good business.”


Shekhar, who watched the movie at Bharat theater in Mumbai’s eastern suburb of Kurla said he saw audiences leaving the theater halfway through the movie.

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