Most of time, the crew of a film remains invisible. Director Raghuram has set out to change that as Fair & Lovely’s posters will showcase its technicians too.
“Usually, we have posters with images of the hero and heroine. Only the names of the technicians are mentioned. So people identify with the stars but not the technicians. This time, I decided to create posters of the technicians involved in the project,” he says.
While posters with individual technicians will go online, Raghuram says he will soon come out with one with all the technicians. The poster will be captioned Namma Samsara Ananda Sagara (Our family is an ocean of happiness). These will be displayed across the city, along with the star posters, around the time of release, he adds.
This isn’t all. Even during the screening, he wants to ensure that the technical team gets its due. “Credits that roll down after the film title and names of the stars often go unnoticed, as people are scouting for their seats. So we are planning to profile the technicians with their pictures and a brief introduction of their previous works. I am not worried about how this will affect the film commercially; it is just to honour all those who have been involved in its making,” he explains.
To spice it up even more, Raghuram will also reveal the truth about the rumours that did the rounds when Fair & Lovely went on floors. “So many people thought it was a film based on the fairness cream. The little bits of gossip that spread during the making of the film will be captured on camera, with a few artistes speaking in the background,” he says.