Like many actors, Lovely Prem, too, claims to eat, sleep films and, as he says, they will remain his first-ever Valentine. “There was a time I used to watch 175 films a year. Is there any other way to prove my love for cinema?” says Prem who has most often been seen in productions based on romance .“We are living in a culture that revolves around love, it is what pushed me to be the onscreen lover boy. In my next film, Mast Mohabbat, I play a harried CEO who eases only after having found love. Following that I have Fair & Lovely and Male, which again is themed on romance,” says Prem.
According to the actor, audience expectations of a romantic film have changed over time. “Old love stories had parks, fountains and love letters. But today’s romance, off and on screen, has gone high tech with SMSes, Whatsapp and other social networking sites where people express their feelings. Initially Cubbon Park, Lalbagh and shots of greenery were the backdrops to a love story but today, it’s cafes and pubs. Even the love songs today are shot indoors, on sets,” he says.
Though Prem looks young, he isn’t getting any younger. And his formula to staying relevant to the youth-centric love stories he is part of is to divide the script and change his look. “That is what excites me about being in front of the camera, to be able to experiment with love, says Prem.
The actor seems to make little distinction between his reel and real avatars. He never fails to kiss wife Jyoti goodbye before he leaves for work and says ‘I love you’ to her as many times he can. “That’s my way of keeping the romance alive. Ours was a love marriage. I respect the feeling of love shared by two people and realise the responsibility it brings,” he says.