D Beats audio label ventures into film distribution

Content and business go hand in hand and are interdependent.

Published: 22nd November 2021 10:20 AM  |   Last Updated: 22nd November 2021 10:20 AM   |  A+A-

By Express News Service

D Beats, an audio label company owned by V Harikrishna and Shylaja Nag,  are now venturing into film distribution. “Distribution is the way forward,” says the music composer-director Harikrishna. He adds, “Especially in times when films are making a pan India appeal, it is necessary to enter into other aspects of cinema.”

“It was a long-pending move by the D Beats. We were planning to open our distribution house even before the pandemic. Officially, we began the new venture on November 14,” says Harikrishna. “To bring everything about cinema in one compound is our aim. We will soon be coming up with a studio,” says music composer anddirector, who is currently busy shooting for Darshan’s Kranti.

Shylaja Nag says, “We have always talked about involving ourselves in every aspect of cinema, and distribution is our next step. Content and business go hand in hand and are interdependent. Our first association for the silver screen was Yajamana, where we got first-hand experience of distribution. We have decided to give a 360-degree approach to our upcoming films. Secondly, I believe that a company can become healthy once the balance sheet is healthy. We have lined up a couple of films, and will begin with Darshan’s Kranti.”



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp