Entertainment Over-The-Top

With many livelihoods dependent on box office collections, experts across the board hope theaters start functioning again.

Published: 01st January 2021 11:02 AM  |   Last Updated: 01st January 2021 11:02 AM   |  A+A-

Halal Love Story will premiere on Amazon Prime Video worldwide on October 15.

Halal Love Story

By Express News Service

Among the many joys the pandemic robbed from us, the never-fading delight of walking into a dimly-lit theatre with a bucket full of warm popcorn to watch a new movie is perhaps on the top of the list for many.

The way films are distributed, released and consumed has witnessed a dramatic shift since the Covid-19 outbreak. Unlike the much-publicised, housefull releases which set the box office ringing, movies in 2020, quietly found their way onto OTT platforms.

Within the Malayalam film industry, Trance, Halal Love Story, Kappela, Sufiyum Sujatayum, C U Soon and Maniyarayile Ashokan released digitally signalling a new era in entertainment consumption.

Halal Love Story poster

With many livelihoods dependent on box office collections, experts across the board hope theaters start functioning again. Even so, there is a clear acknowledgment of the prominence on-demand streaming websites have garnered and the role they have played in sustaining the film industry. “Creators have started to see both theatres and OTT platforms as mediums to reach the audience. 

While theatres ensure extensive reach to root levels of each territory, OTT provides global scope and convenience. They will continue to coexist and compliment each other’s growth. With the precedent that has been set over the last few months, filmmakers will not be hesitant to consider alternate channels. Hence we will see exclusive OTT releases going forward as well,” says Harshad Ali, producer of Halal Love Story.

Although the advent of streaming sites like Netflix and Amazon Prime a few years back were seen as platforms to view international content until then inaccessible to the Indian audience, the focus now seems to have shifted to producing more regional content that caters to non-urban users. 

“While there has been a huge growth in consumption for short form video content, especially among the younger audience, I believe in the long run, a regional OTT players can appeal to a much wider audience,” says Radhakrishnan Ramachandran, founder and CEO of entertainment network Studio Mojo which recently launched an exclusive Malayalam OTT website called Koode.


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp