In what is being claimed as a first-of-its-kind attempt, the makers of a Tamil movie are looking to use the services of MBA students to market their film.
Yes, the makers of the Tamil film Krishnaveni Panchalai have deployed 103 MBA students from different parts of the state to market their product. What’s more, the students, apart from promoting the film, will also conduct a survey on the preferences of the Tamil audience. The results of the survey will be shared with filmmakers in the industry to enable them to make better films. Says Ranjit, the HR co-ordinator of the students, “We have got 103 MBA students who specialise in marketing to promote the film. The students are conducting a survey to find out the preferences of the Tamil audiences. In the questionnaire used to conduct the survey, details of the film Krishnaveni Panchalai have been printed. Thereby the exercise serves two purposes. One, it helps us understand the Tamil film market better and two, it helps us promote our film.”
Director Dhanapal Padmanabhan, who has penned the story, screenplay and script of the film which is set in the 1970s and 80s, when the textile industry was rated much higher than the sectors, says, “The sample size of the survey that is being conducted is 50,000. The students who are promoting this film are doing it as part of their internship project. They help us market the film and in the process stand to gain.”
The story of the film, which features Hemachandran as hero and Nandana, a newcomer from Kerala as the heroine, showcases the turbulent phase from the late fifties to the early nineties in the textile sector. It tries to present the state of mill workers in Udumalpet in Coimbatore during the period.
