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'Irandaam Ulagam, an extravaganza'

Published: 07th August 2013 07:53 AM  |   Last Updated: 07th August 2013 07:53 AM   |  A+A-

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Irandaam Ulagam will be a fascinating adventure and visual extravaganza, assures producer Prasad V Potluri, also known as PVP of PVP Ventures. He was in the city recently for the audio launch of the much-awaited flick.

When you tell Prasad V Potluri that Irandaam Ulagam (Tamil and Telugu) starring Arya and Anushka seems a little Avatar-like, he smiles assuringly that it is meant to be so. “It is a magnum opus and this film will be a visual extravaganza,” he tells City Express, adding that he doesn’t mind the comparison.

He adds that the trailer of the film has garnered a great response and is sure that the film will not disappoint movie buffs in both industries.

PVP, who has financed 25 films so far, possibly has set a benchmark for a shift in the paradigm of film producers and financiers, as he says that producing a film today has a lot to do with several other aspects. With a mix of films so far ranging from Rajapattai, Naan Ee and Vishwaroopam to Irandaam Ulagam now, the list speaks about the adventurous nature of its head.

“Well, I only believe that there has to be a stamp of excellence left on each of our projects,” he says.

He says that the film terrain has expanded today, demanding a synergy from several units for a project and adds that it is a blitzkrieg with small budget films coming up as well. “Small budget films are an indication that there is a huge pool of talent in the Tamil industry now, “he says.

Another well-anticipated flick from the production house is Vallavanukku Pullum Ayudham, a remake of the Telugu film Maryada Ramanna, that will see comedy actor Santhanam for the first time as a hero. The film will be helmed by Srinath, who has earlier starred in films like Santhosh Subramaniam and Ullam Ketkume.

With a list of interests that ranges from films to sports, PVP, a leader in both Tamil and Telugu industry, reveals that his company has also been working on plans to enter Hindi film industry sometime soon.

“Earlier, every production house, be it Telugu or Tamil, kept to themselves. You didn’t see Telugu producers in Tamil and vice versa. However, now after a dominating presence in both the languages, PVP is set for a Bollywood foray too,” he adds.

But it is not just films. PVP, whose company which recently acquired the Hyderabad Hotshots in the Indian Badminton League, says that the concern’s focus will be on the field of sports in the near future.



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