Actor Arun Vijay is all set for a new avatar. The actor is to start his own production house called ICE and use it to provide a platform to debutant directors and actors.
When City Express contacted Arun Vijay, he confirmed the news saying, “Yes, it is true. ICE stands for In Cinema Entertainment. I thought this was the right time to effect such a move. The industry has a lot of young talent and the Tamil audience are open to receiving new ideas and concepts. Our audiences also encourage filmmakers with fresh ideas. So, I thought I should embark on such an initiative.”
Pointing out that he has been in this industry for over 18 years, Arun Vijay says that he himself has been through tough times and therfore wanted to lend a helping hand to others.
“If you ask me whether I have lots of money to invest, my reply is I don’t have. I am going to borrow. But then, I have the confidence that I will be able to make good films that will be commercially viable. We have not shortlisted any script as of now. But we intend to begin by the first week of November.” The actor is busy making his debut in Telugu with Bruce Lee, which has Ram Charan playing the lead, and in Kannada with Chakra Vyuha, which has Puneet as the hero. “I am exploring new industries. The Kannada film is being directed by Saravanan of Engeyum Eppodhum fame. Right now, we are on a break as the director has suffered an accident. I am almost done with the Telugu film.” On the Tamil film front, the actor has Vaa Deal, a racy entertainer waiting to hit screens. “It will be a roller-coaster ride for the audience for the entire two hours and 10 minutes. We are waiting for an ideal time to release the film.”