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‘Content is more important than competition’

Sharwanand speaks about box-office clash with the biggies and his role in Shatamanam Bhavati

Published: 14th January 2017 06:25 AM  |   Last Updated: 14th January 2017 06:25 AM   |  A+A-

Express News Service

There always seems to be an air of confidence around Sharwanand. Despite not having achieved superstardom, Sharwanand quietly seems to be doing his thing, and with great success too. He was appreciated by none other than Tollywood’s King, Akkineni Nagarjuna, who said one needs “guts” to release their film with some of the biggest superstars in the industry. Sharwanand has done it twice now. Last year, his film clashed with NTR Jr’s Nannaku Prematho, Balakrishna’s Dictator and Nagarjuna’s Soggade Chinni Nayana. And yet, Sharwanand’s Express Raja held its own and was declared a hit. This year too, Sharwanand’s film Shatamanam Bhavati is clashing with Chiranjeevi’s Khaidi No.150 and Balakrishna’s Gautamiputra Satakarni – both films already on their way to box-office glory. But Sharwanand seems unfazed.

“I feel that since this is a festive period, there is enough scope for three to four movies to release at the same time and do well. Ultimately it’s the content that decides the fate of a film, not the competition,” Sharwanand observes.
And the actor, who had done films like Run Raja Run and Malli Malli Idi Rani Roju, feels confident about his film’s content to make it successful again.
“It’s a family entertainer which deals with human emotions and speaks about family values. I play a village guy who respects his elders and their values,” he shares.
And while this is his first film after a gap of one year, Sharwanand assures that more can be expected from him this year. “This year, three of my films will release. I will let you know the details about the projects shortly,” he added.


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