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How ExpressDeals Pick and Test the Products (2024)
We aim to be your trusted source for well-informed and reliable recommendations across various product categories.
This article is related to an affiliate advertising program, and The New Indian Express's journalists were not involved in the production of this article.
We aim to be your trusted source for well-informed and reliable recommendations across various product categories. We understand the importance of trust when making purchasing decisions and take this responsibility seriously. In this article, we will outline our selection criteria and testing process to ensure top quality and establish credibility and trustworthiness. We'll explain our approach, so you can understand how we provide the best reliable recommendations.
It can be overwhelming to navigate through countless product options, each claiming to be the best. We recognise the need for trusted information sources and recommendations, offering transparency, objectivity, and expertise. That's where we come in. We are committed to providing unbiased and insightful guidance, empowering you to make informed decisions that align with your needs and preferences.
We value our editorial independence and strive to maintain the highest level of objectivity in our recommendations. While we earn a commission through affiliate partnerships, we want to assure you that this does not compromise the integrity of our selection process. Our recommendations are solely based on rigorous research, meticulous testing, and thorough analysis. We are committed to delivering honest and unbiased assessments to serve your best interests.
We disclose our relationships and affiliations with the products we recommend, ensuring that you are fully informed about any potential financial incentives we may have. Our testing process incorporates the positives and negatives of the products we evaluate. We offer an unbiased layer of information you can trust, allowing you to shop confidently.
Our team consists of seasoned experts with diverse backgrounds in various product categories. We bring a wealth of knowledge and experience to our research and testing processes. Our team members are passionate about their respective fields and invest considerable time and effort in staying updated with industry trends, innovations, and consumer insights. This expertise lets us provide well-informed and reliable recommendations tailored to your needs.
We begin by conducting comprehensive research to identify potential products in a specific category. Our research explores various sources, including customer reviews, expert opinions, industry reports, and reputable websites. During this stage, we consider factors such as features, benefits, pricing, and customer satisfaction. The decision about which product to feature is driven by editorials and product testing standards, not by affiliate deals or advertising relationships.
These factors include quality, performance, durability, price, user-friendliness, customer support, and value for money. We aim to highlight the USP of the products, and these products make your purchase worthwhile. We only select the products relevant to current technology trends and quality standards; this helps us ensure that the products we recommend meet your expectations.
Our team of experts, with their specialised knowledge in the respective product categories, evaluates the shortlisted products. They scrutinise specifications, features, and technical details to assess the overall quality and suitability of each product. Their expertise allows us to make informed judgments about the products' performance and value.
We consider the reputation and reliability of the brands behind the products. Established brands with a track record of delivering quality and customer satisfaction are given preference in our selection process. We evaluate factors such as brand reputation, customer service, warranty, and post-purchase support to ensure a positive overall experience for our readers.
The best way to assess a product's performance is through firsthand experience. After product selection, we acquire the selected products for personal testing and evaluation. Our team follows standardised testing procedures to ensure consistency and fairness throughout the evaluation process. We assess performance, usability, durability, and quality through practical hands-on testing.
Performance Assessment
During the testing phase, we assess the performance of the products against predetermined criteria. These criteria are based on reliability, durability, efficiency, accuracy, speed, and overall effectiveness. We aim to evaluate how well the products meet their intended purpose and deliver on their promises. The products which fail to meet the standards are immediately removed from our recommendation list.
In addition to our personal testing, we consider user feedback and reviews from verified purchasers very seriously. We analyse various sources, including online marketplaces, social media platforms, and dedicated product review websites. We are always poring through several customer reviews to find out what matters to real people who already own and use the things we’re assessing. User feedback provides valuable real-life insights that complement our own evaluation and help us form a more comprehensive opinion.
We conduct a comprehensive comparative analysis of the selected products. This involves comparing features, benefits, pros, and cons to identify the strengths and weaknesses of each product. We assess the evolution of product models within the same brand, comparing old and new versions to determine improvements and potential drawbacks to give you an idea about how a new model could be superior to previous versions. Additionally, we conduct side-by-side comparisons of models from different brands, considering features, specifications, and overall value. We aim to identify standout features and factors that make a brand's product exceptional. We provide you with a broader perspective on the strengths and differentiators of various models and brands.
We extend our testing period for certain products requiring long-term assessment, such as electronics or appliances. This allows us to evaluate their performance over an extended duration and determine their reliability and durability over time. Long-term testing helps us provide more accurate and comprehensive insights into the products' longevity and performance consistency.
We continually track the performance of recommended products, analysing customer feedback and reviews to stay informed about their long-term satisfaction and identify any emerging issues. Additionally, we stay updated on industry trends and product advancements, collaborating with experts to ensure our recommendations reflect the latest information. By proactively monitoring and adapting, we maintain the reliability and relevance of our recommendations, empowering you to make confident purchasing decisions,
To contact the Express Deals team, please drop an email to - expressdeal@newindianexpress.com
We will reach out to you in the next 48 business hours.