Homemaker’s inspiring journey to become a successful entrepreneur

Bhavani's journey—from self-taught tailor to successful businesswoman—earned national recognition when Prime Minister Narendra Modi lauded her during the 10th anniversary of the Pradhan Mantri Mudra Yojana.
A 45-year-old homemaker from Kadapa district has become a symbol of empowerment for women.
A 45-year-old homemaker from Kadapa district has become a symbol of empowerment for women.Photo | Express
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KADAPA: 45-year-old homemaker from Kadapa district has become a symbol of empowerment for women. Canara Bank-trained entrepreneur Annam Lakshmi Bhavani, a resident of Chinnamusalreddypalle, rose from modest beginnings to establish a successful jute bag unit. Her journey—from self-taught tailor to successful businesswoman—earned national recognition when Prime Minister Narendra Modi lauded Bhavani during the 10th anniversary of the Pradhan Mantri Mudra Yojana (PMMY).

A graduate in Bachelor of Arts, Bhavani spent 11 years as a homemaker after marrying Kiran Prasad, TVS showroom general manager. Determined to support her family, she began learning stitching with a group of neighbourhood women. Their initial interest in jute bag manufacturing faced hurdles, as they struggled to find proper guidance online.

In 2019, she turned to the Rural Self Employment Training Institute (RSETI) run by Canara Bank. Although the institute typically required 30 to 35 participants, Bhavani mobilised 21 women through her Development of Women and Children in Rural Areas (DWCRA) group and convinced the bank to conduct the training. Following a 13-day programme, she secured a loan of Rs 2 lakh and launched her jute bag unit, employing local women.

When the COVID-19 pandemic brought operations to a halt, Bhavani refused to give up. Instead, she leveraged her DWCRA network to fulfil mask stitching orders from government departments including the District Collectorate and District Rural Development Agency (DRDA). Backed by the lead bank manager, she oversaw the production of nearly 2.5 lakh masks—generating income for 40 neighbourhood women.

In 2022, she expanded her operations with a Rs 9.5 lakh Mudra loan. The then-Municipal Commissioner Suryasai Praveen Chand inaugurated the new unit, which provided employment to 10–15 women and even offered work to inmates of Kadapa Central Jail.

Her contributions were recognised on International Women’s Day, when she received the ‘Prerana Sakhi’ award—an initiative by Chief Minister N Chandrababu Naidu. Kadapa District In-Charge Minister S Savita, MLA R Madhavi Reddy, and District Collector Sridhar Cherukuri presented her a Rs 50,000 cash award. Minority Welfare Minister NMd Farooq later named her Best Woman Entrepreneur.

Bhavani was one of the two women selected from Andhra Pradesh to attend the PMMY anniversary event in Delhi. Initially denied a chance to speak due to language constraints, she raised her hand—prompting the Prime Minister to invite her to address the audience in Telugu. Deeply moved, Modi congratulated her personally.

Speaking to TNIE, Lakshmi Bhavani said, “It was an unforgettable moment. I want to grow my business further and help more women become self-reliant. Every woman should use her time productively and pursue her passion to become her family’s strength.”

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