Meet Sachin Bishnoi. At only 24 years of age, he started Gogo Capital International, a start-up that has designed and developed mobile apps for many Fortune 500 companies.
According to him, “From an influencer’s perspective, a relationship with the consumer is key. Brands can’t make false promises about their product or service and must be authentic. In such a competitive market, it would take a lot for a consumer to come back to you if the deliverables aren’t in line with what you promised.”
“The responsibility is on us,” Bishnoi says. “Influencer marketing has become very popular throughout the world, one needs to have an in-depth knowledge of the analytics and data flow, because that is the recipe for success.”
Born in a family of 10, his early life was difficult, yet Bishnoi managed to make it through while gracefully meeting challenges. He dropped out of a lucrative medical course midway, much to the frustration of his family. Trained as a strategic investor, Bishnoi has always been mindful of the possibilities that come only when you are dedicating yourself to your work. He emphasises that we should “be passionate, and enjoy what we do."
“I want to take my brand to the next level and establish a direct connection with consumers. That’s where I need social media channels. But it’s not about just attracting them – it’s about making sure that when they show up, their experience is what I want it to be. If you ask me, it all starts with striking the right chord.”