STOCK MARKET BSE NSE

Pride Unboxed: AKU's - The Brrgrr Co launches 'Build Your Own Burger' on their menu

Patrons can avail these options through takeaway and delivery via Zomato, as well as the website (akus.in).

Published: 02nd June 2021 07:48 AM  |   Last Updated: 02nd June 2021 07:48 AM   |  A+A-

AKU'S - The BrrGrr Co co-founders Akriti and Ankit Malhotra

AKU'S - The BrrGrr Co co-founders Akriti and Ankit Malhotra. (Photo| EPS)

Express News Service

As the world gears up to celebrate Pride Month for a very unusual second year in a row, AKU'S - The Brrgrr Co., which delivers across Delhi-NCR, has launched a BYOB (Build Your Own Burger) section on their menu for June.

The campaign celebrates International Pride Month and aims to spread awareness and create representation for the LGBTQIA community with a message of inclusivity, and showcases how no one needs to fit in a fixed box.

Launched yesterday (June 1), the campaign allows people to create their own Pride Burger at AKU'S using their favorite AKU’S ingredients and so develop their own awesome meal. This is possible via a simple four step process: Choose your Bun, Choose your Sauce, Choose your Patty, and Choose your Toppings. Patrons can avail these options through takeaway and delivery via Zomato, as well as the website (akus.in).

“Good food never fails in bringing people together. The resonating factor behind the BYOB Pride campaign is that we believe in the ideology of individual expression,” says Ankit Malhotra, Co-Founder, AKU’S - The Brrgrr Co.

With the belief that only burgers are meant to fit in a box, and not a person’s sexuality, the Pride Burger encourages people to be their true, original selves in every way and every day. “The world should be a space of value, and not judgements. With this campaign, we want people to have an experience, and to make them value their own judgements paired with a series of punchy, nuanced and fragrance notes,” signs off Malhotra.



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp