Premier ready with RiO

The country’s oldest car maker, Premier, is hoping to get back to a healthy business and recapitulate some of its lost glory, with Rio.

Published: 12th August 2012 12:00 AM  |   Last Updated: 11th August 2012 02:14 PM   |  A+A-


The 1.3 litre diesel-powered SUV RiO is currently being assembled in Pune which will have a monthly capacity of 1,000 units. Earlier in May, Premier had signed a three-year contract with Fiat India to source diesel engines for the RiO, under which Fiat would supply 28,000 units of 1.3-L multi-jet diesel engines to Premier. The engine which delivers a 75 bhp also gives a very efficient mileage of 19 kmpl.

According to Premier Chairman and Managing Director Maitreya Doshi, “Premier has started deliveries of the compact SUV RiO through its dealers in select cities. The initial dealer response to the new version of the RiO with this amazing engine has been overwhelming.”

Premier was set up in 1944 and commenced commercial production in 1948 through a licence with Chrysler Corporation and subsequently with Fiat. By 1968, the company went fully local and remained the market leader until the mid-80s after which the country opened more doors for foreign players like Suzuki and others to set up shop. Premier came back again in limelight when in the 90s, it set up joint ventures with Peugeot of France and Fiat, but returned to being independent in 2004. The company has now decided to launch its products bearing its own name.

Premier has a sales and service network of 55 dealers that is being raised to 100 by December. It is also setting up 200 authorised service centres to service RiO. The car will be priced at Rs 6.7 lakh (ex-showroom Pune) and upwards.


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp