Facebook tests paid messages to non-friends

Published: 21st December 2012 12:50 PM  |   Last Updated: 21st December 2012 12:50 PM   |  A+A-

Facebook_AP

Facebook says it is testing a service that will charge users $1 to guarantee that messages they send to people they are not connected to arrive in users' inboxes, rather than in an often-ignored folder called "other."

Launched in 2011, the "other" folder is where Facebook routes messages it deems less relevant. Not quite spam, these include messages from people you most likely don't know, based on Facebook's reading of your social connections. Many users ignore this folder.

Now, users will be able to pay $1 to route their messages to non-friends. Facebook said Thursday that it is testing the service with a small percentage of individuals — not businesses — in the U.S.

"For example, if you want to send a message to someone you heard speak at an event but are not friends with, or if you want to message someone about a job opportunity, you can use this feature to reach their Inbox," Facebook said in an online post. "For the receiver, this test allows them to hear from people who have an important message to send them."

The company says charging for messages could help discourage spammers.

In October, Facebook unveiled another feature that lets users pay if they want more people to read their updates. For $7, users can promote a post to their friends, just as advertisers do.

Stay up to date on all the latest Tech news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp