BMW unveils the power of 7

Published: 05th May 2013 12:00 AM  |   Last Updated: 03rd May 2013 02:02 PM   |  A+A-


As the luxury car market expands in India, manufacturers are taking the opportunity and going full steam ahead. Latest to hit the road is the all new BMW 7 series which will for the first time be locally produced at its plant in Chennai to cater to the local demand. Ammar Alvi checks out this latest premium saloon.

BMW which has retained its position in India as the number one luxury car maker plans to continue its success run as it updates its models and launches new products amidst tight competition from its other German counterparts.

The latest to hit the roads is the new BMW 7 Series which will be available in diesel and petrol variants at all BMW dealerships across India from May 2013 onwards.

The BMW 730Ld will be locally produced at the BMW Plant, Chennai in a diesel variant. The BMW 740Li, BMW 750Li and the BMW 760Li will be imported as CBU (Completely Built-Up Units) in petrol variants.

Says Philipp von Sahr, President, BMW Group, “The new BMW 7 Series makes a compelling individual statement convincing you not only with its high-quality, exclusive character, but also with its functionality. It achieves something extraordinary: you enjoy being a passenger as much as a driver.”

The new BMW 7 Series is a true head-turner —The BMW double kidney grille emphasizes the natural presence of the vehicle and the expressive apron underlines the exclusive character. The next generation of BMW iDrive (the on-board Driver Information System); and the BMW Navigation Professional (integrated Global Positioning System) with hard drive storage and 25.9 cm high-resolution display are standard on the new BMW 7 Series. The locally produced BMW 730Ld has a BMW TwinPower Turbo six-cylinder in-line diesel engine combining CommonRail direct injection and a turbocharger with variable turbine geometry that delivers more power (258hp) than the previous model. The BMW 730Ld produces a maximum torque of 560 Nm at 1,500 rpm and accelerates from 0 – 100 km/hr in 6.2 seconds to a top speed of 250 km/hr.

Using the Driving Experience Control switch, the driver is able to choose between different driving modes to suit the driving conditions (ECO PRO, Comfort, Sport and Sport+). In addition, Dynamic Damper Control adapts the shock absorber characteristics and adjusts to suit both the road condition and driving style.

With a starting price of Rs 92.9 lakh ex showroom the new BMW 7 series brings a new meaning to the premium luxury saloon segment.

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