How Smartphones Are Changing the Way You Vote

The proportion of US citizens who use their smartphones to track political news or campaign has more than doubled.

Published: 04th November 2014 05:06 PM  |   Last Updated: 04th November 2014 05:06 PM   |  A+A-

WASHINGTON: Smartphones and social media platforms like Facebook and Twitter are playing an increasingly prominent role in helping you decide who to vote for, according to a new survey by the Pew Research Center.

The proportion of US citizens who use their smartphones to track political news or campaign coverage has more than doubled (28 percent) in 2014 compared with the most recent mid-term election in 2010 (13 percent).

The US votes in mid-term elections Tuesday.

The number of Americans who follow candidates or other political figures on social media has also risen sharply: 16 percent of registered voters now do this, up from 6 percent just four years ago.

The report based on a national survey conducted Oct 15-20 among 2,003 adults (including 1,494 registered voters) showed that this growth in the use of smartphones and social media platforms is particularly pronounced among middle-aged voters in the age bracket of 30 to 49 years.

Some 40 percent of voters aged 30-49 have used their smartphones to follow this year's election campaign (up from 15 percent in 2010) and 21 percent followed political figures on social media (up from just 6 percent in 2010).

For their part, social media outlets are also rolling out measures to rope in more people in the political process.

On Tuesday, Facebook will place a banner at the top of US users' feeds reminding them that it is Election Day and urging them to share with friends if they have already voted, CNN reported.

Micro-blogging site Twitter is also not lagging behind. It has developed the #Election2014 dashboard, which lets users follow political tweets, connect with candidates and see what others are saying.


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp