The Internet is overflowing with content. News, health tips, tech news, cat videos, opinions, breakfast photos. Everyone and anyone can create content now. All they need is a phone and an Internet connection. Drowning in that rapidly filling cesspool called the Internet, half of our time is spent in searching for what we want. Enter Amit Kapur. His buzzword is ‘personalisation’. He is the co-founder and CEO of the world’s leading content personalisation company Gravity, which through a combination of tools like machine learning and big data analysis makes sure that users are always presented with the content they want no matter which website they are visiting. Kapur has a bachelor’s degree in Mechanical Engineering from Stanford University and started his career by work with MySpace. While there, he is credited with taking the social network to a then whopping 125 million users worldwide. As the Chief Operating Officer there, Kapur also developed and launched MySpace Music as its co-founder and made it into one of the world’s biggest music discovery services. When MySpace was acquired by NewsCorp, he quit to found Gravity which in no time became the biggest content personalising company in the world serving brands like Sony, Intel and Gap. When AOL acquired Gravity in 2014, Kapur moved to the Internet giant to become a President of the Publisher Platforms there.