STOCK MARKET BSE NSE

WhatsApp to Cease Annual Subscription Fee, Will be Free

WhatsApp on Monday said it will waive its annual subscription fee over the next several weeks as it has not worked well.

Published: 19th January 2016 11:23 AM  |   Last Updated: 19th January 2016 11:23 AM   |  A+A-

whatsapp_AP
By IANS

BENGALURU: Global instant messaging behemoth WhatsApp on Monday said it will waive its annual subscription fee over the next several weeks as it has not worked well.

"For many years, we have asked some people to pay a fee for using WhatsApp after their first year. As we have grown, we have found that this approach hasn't worked well," said WhatsApp in a blog post.

Despite not being able to charge its hundreds of millions of users the annual fee, WhatsApp said it would not subject its users to advertisements.

"Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today's announcement means we are introducing third-party advertisements. The answer is no," said the WhatsApp blog post.

Where then will WhatsApp's revenue come from?

Without clearly defining the revenue model, WhatsApp said it would test tools starting from 2016 which could replace text messages and phone calls mode of communication between people and businesses and organisations.

"We will test tools that allow you to use WhatsApp to communicate with businesses and organisations that you want to hear from."

Promising zero third-party advertisement and spam, WhatsApp said, "That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today - through text messages and phone calls."

Reaching out to many WhatsApp users without a debit or credit card across countries is also an objective of the move.

"Many WhatsApp users don't have a debit or credit card number and they worried they would lose access to their friends and family after their first year," said the blogpost.

Founded by Ukrainian immigrants to America Jan Koum and Brian Acton in 2009, WhatsApp got acquired by social media giant Facebook for $19 billion in 2014.

Both Koum and Acton were former employees of technology company Yahoo.



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp