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Twitter Curtails Ad Pop-ups For its VIP Users

Twitter selects the no-ad or low-ad group by a variety of criteria, including the volume and reach of the tweets they generate.

Published: 27th January 2016 12:31 PM  |   Last Updated: 27th January 2016 12:31 PM   |  A+A-

Twitter-Reuters

File Photo | Reuters

By IANS

NEW YORK: Micro-blogging website Twitter has stopped, or significantly reduced, the number of ads it displays, in a bid to ensure its "VIP" users stay engaged with the service.

Playing around with the idea since September, the micro-blogging company has made Twitter an ad-free, or nearly ad-free, experience to a small group of some of its most prominent and active users, Re/Code reported on Tuesday.

Twitter selects the no-ad or low-ad group by a variety of criteria, including the volume and reach of the tweets they generate.

Twitter representative Will Stickney said: "We are constantly looking at constraints and adjustments to optimise which ads are shown and how often."



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