SAN FRANCISCO: Facebook-owned Instagram on Wednesday launched a birthday/celebration sticker pack for its 'Stories' feature on its first anniversary that fell on August 2.
Instagram currently has nearly 700 million users globally and 250 million use the 'Stories' feature every day.
The company has rolled out more than over 20 new features since last year -- from shooting 'Boomerangs' right into your story to several stickers and face filters and adding @mention and link to other accounts.
Most-viewed 'Stories' in India were by Bollywood celebrities like Sonam Kapoor (@sonamkapoor), Alia Bhatt (@aliaabhatt), Parineeti Chopra (@parineetichopra), Shraddha Kapoor (@shraddhakapoor) and Jacquelene Fernandes (@jacquelinef143), among others.
The most popular hashtags were #GOODMORNING, #WORK, #GOODNIGHT, #MOOD, #HAPPYBIRTHDAY, #TBT, #LOVE, #HOME, #BOMDIA (means hello or good day in portuguese) and #RELAX.