STOCK MARKET BSE NSE

Adobe survey says 1-in-6 people check emails while watching TV

Young consumers between18-24 year spend 5.8 hours, with 81 per cent being obsessed with work email, even on vacation.

Published: 27th August 2018 08:15 AM  |   Last Updated: 27th August 2018 08:15 AM   |  A+A-

Image used for representational purpose only

By IANS

WASHINGTON: Despite the increased intrusion of social media in our lives, love for emails remains strong with 60 per cent people checking their mail inbox even while watching TV, finds a survey.

The "Adobe's 2018 Consumer Email Survey" found that consumers are checking personal email every 2.5 hours on an average on a typical weekday and are spending an average of 3.1 hours checking work email.

Middle-aged people (25-34 year old) spend most of their time in their inboxes -- a whopping 6.4 hours per day.

However, young consumers (18-24 year olds) spend 5.8 hours, with 81 per cent being obsessed with work email, even on vacation.

People checked personal email while using the bathroom (40 per cent), talking on the phone (35 per cent), working out (16 per cent), and even when driving (14 per cent).

The time spent checking personal email has increased by 17 per cent year-over-year (YoY), according to the fourth annual survey of over 1,000 white-collar workers in the US. 

The reason why email is so ingrained in our lives could be because its manageable -- we can sort, file, filter, and generally get things done. 

People are familiar with how to make email work, and they feel confident about the privacy of the data, the survey noted.

Email was found to be the most preferred channel, beating out channels like direct mail (20 per cent) and social media (7 per cent). 

However, 37 per cent of respondents wish that emails should be less promotional and more informational, while 27 per cent desire that emails need to be personalised according to the recipient's interests, the survey said. 
 

More from Tech.

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

IPL_2020
flipboard facebook twitter whatsapp