India Lacks in Marketing Tourism

Adding to this, he mentioned that there is much scope for improvement and a lot needs to be done by the government.

NEW DELHI: India, its land and culture has always been fascinating and mysterious for the travellers from the time of Hiuen Tsang, but still it lacks behind in World Tourism.

Speaking on the reason for so, Amit Dixit, the managing editor of Outlook Magazine told ANI, on the sideline of Outlook Traveller Awards 2016, “Though India has its great richness, it is due to lack of marketing that India lacks behind.”

Adding to this, he mentioned that there is much scope for improvement and a lot needs to be done by the government.

Outlook Traveller Awards honoured and showcased the very best of travel and hospitality experiences in India and overseas, which took place on Wednesday, March 30 in the National Capital.

This ceremony concluded the ninth successive year of the Outlook Traveller Readers’ Survey, which takes in a comprehensive list of categories, covering a broad spectrum of travel and hospitality experiences and service providers.

While speaking to one of the winners of ‘Editor’s Choice Outstanding Contribution to Travel,’ Aman Nath, the chairman of Neemrana Hotels, he said this honour works as a “milestone” for him, not the “destination.”

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