Have Your Macarons and Flaunt The Box Too

Published: 28th September 2014 06:00 AM  |   Last Updated: 27th September 2014 07:57 PM   |  A+A-

The French know how to enjoy their food and be chic about it. Macarons—soft cookies filled with sweet cream that the Italians claim to be theirs—have been dressed up in sophisticated covers several times but no one does it like the French. Take for example, the French patisserie Ladurée, which is famous for its double-decker macarons. The bakery house tied up with famous names in the fashion fraternity to whip a tale of fashion, design and sweet nothings.

box.jpgThe first in line was a limited edition fashion box designed by designer Alber Elbaz for Lanvin that went on sale on September 25. The technicolour box features a bright red trim and a grosgrain ribbon to secure it. Covered in Lanvin’s signature women caricatures, the box packed bubblegum flavoured macarons created by Ladurée head chef Vincent Lemains. Another box that came out this September was inspired by Donna Karan’s autumn/winter 2014 collection and marked the fashion label’s 30th anniversary. The brown coloured box carried three flavours: dark chocolate, vanilla and caramel. Over the years, Laduree has collaborated with luxury brands like Louboutin, Sonia Rykiel, Marni, Matthew Williamson, Tsumori Chisato, Christian Lacroix and Chantal Thomass.

Keeping up with Ladurée, is Brussels-based chocolatier Pierre Marcolini that created a limited edition box but not without a little help from Paris based Olympia Le-Tan who designed a pink coloured box with lip and eye drawings along with texts in French that read: ‘girls have only one word on their lips’ and ‘my eyes are bigger than my tummy’. These boxes are available at and Ladurée stores across the world. In India you might just have to settle for the ones available at the L’Opéra stores in Delhi.


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