NDTV sues Nielsen for viewership data manipulation

Published: 31st July 2012 05:50 PM  |   Last Updated: 31st July 2012 05:50 PM   |  A+A-


NDTV has sued the global TV rating agency Nielsen for billions of dollars for allegedly manipulating viewership data, a media report said here.

In a 194-page lawsuit filed in a New York court late last week, NDTV accused Nielsen of violating the Foreign Corrupt Practices Act by manipulating viewership data in favour of channels that are willing to provide bribes to its officials.

NDTV says rampant manipulation of viewership data has been going on for eight years, and when presented with evidence earlier this year, top executives at Nielsen pledged to make changes. But NDTV says these promises have been false ones, The Hollywoodreporter said.

NDTV is now demanding significant damages: at least USD 810 million for fraud, at least USD 580 million for negligence and hundreds of millions more for a range of causes of action including tortious interference and breach of fiduciary duty.

Reacting to the case, a Nielsen spokesperson said the company "has a longstanding policy of not commenting on pending legal matters."

In New Delhi, when contacted, NDTV declined to comment on the issue.

NDTV is also looking to punish Nielsen's top corporate officers and demanding that the company essentially be kicked out of the country.

"The lawsuit contains merely allegations against the venerable ratings research company that operates in more than 100 countries, earns more than USD 5 billion a year and has been around since 1923. But if proved, they could be very serious," the report said.

Stay up to date on all the latest Nation news with The New Indian Express App. Download now


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp