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'Chai Pe Charcha with NaMo' Soon

With the aim to highlight its prime ministerial candidate Narendra Modi’s humble origins and create a buzz around his election campaign, the BJP would conduct an “innovative” discussion where people will engage with its senior leaders over a cup of tea.

Published: 05th February 2014 08:45 AM  |   Last Updated: 05th February 2014 08:45 AM   |  A+A-

Modi-tea-PTI

With the aim to highlight its prime ministerial candidate Narendra Modi’s humble origins and create a buzz around his election campaign, the BJP would conduct an “innovative” discussion where people will engage with its senior leaders over a cup of tea.

The Gujarat CM will launch “Chai Pe Charcha with NaMo” (a discussion over tea with Modi) on February 12 where he would give a small talk and interact with people across 1,000 locations in 300 cities. The interaction will be aired live through DTH, internet and the social media.

The BJP plans to hold such an event every five days before the polls start. The campaign has also been planned after Congress leader Mani Shankar Aiyar’s jibe at Modi saying he could sell tea at the Congress session. Modi had said he started off as an ordinary boy selling tea at railway stations and was now fighting for the top post against the leaders propped by the dynasty.

Leader of the Opposition Sushma Swaraj said BJP leaders, including Modi, will address people gathered at tea-stalls at selected locations.

Formally unveiling the campaign that will be conducted by a youth NGO Citizens for Accountable Governance (CAG), Sushma said campaigns will take off at tea stalls between 6 pm and 8 pm and said every such discussion will have a theme. Modi will address the campaign from Ahmedabad on the theme of good governance. The NGO CAG has even prepared a signature song for the campaign, which Sushma said was unique and unparalled in its reach.

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