STOCK MARKET BSE NSE

BJP goes All-out to Woo Women Voters

It’s not just the tax reforms that are currently being studied by the BJP to woo voters, but even out-of-the-box ideas especially those pertaining to women to have an edge over their political opponents, ahead of the Lok Sabha polls.

Published: 12th January 2014 07:43 AM  |   Last Updated: 12th January 2014 07:43 AM   |  A+A-

It’s not just the tax reforms that are currently being studied by the BJP to woo voters, but even out-of-the-box ideas especially those pertaining to women to have an edge over their political opponents, ahead of the Lok Sabha polls.

An innovative idea under study by the party is increasing the use of sanitary napkins by women. “According to WHO figures, sanitary napkins use by women in India was merely 12 per cent. The policy initiatives suggest to increase its usage to at least 50 percent by 2025,” a BJP source said.

“There are a huge number of housewives, with absolutely no avenues for employment. The party hopes to make them employment-ready by introducing a certification system wherein they can become employed in case of any eventuality,” the leader added.

The BJP has tasked its former president Nitin Gadkari to prepare a vision document that would talk about the party’s policies and strategy to address governance issues.

The other members in the team are Vinay Sahasrabuddhe, Prof Hari Babu and O P Kohli.

Similar initiatives in the non-formal sector include creating a certification system for people already involved in different trades, be it family-run artisanship, or even trades like auto mechanics. 

These people could be given certificates to increase their employability.



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

IPL_2020
flipboard facebook twitter whatsapp