Rahul Toes Modi's Unity line in Poster
The multi-crore ad-campaign that was to underline the ‘inclusive politics’ of Rahul Gandhi, kick-starting the Congress’ 2014 elections, proved to be a little too inclusive for the grand old party’s comfort—it included a tagline from an old Narendra Modi poster put up in 2011.
The print-ad with the copycat catchphrase: “Main nahin, hum! (Not I, but we)” had appeared in a Modi advertisement for a Gujarat BJP chintan baithak. Congress spokesperson of the day, Shobha Oza, tied herself in knots trying to explain the faux pas. “We pick words from the dictionary over which no one has a copyright. The slogan main nahin, hum is what “reflects the political philosophy of Rahul Gandhi,” she claimed.
“He does not talk of main, main (I,I) all the time—like the person who you’re referring to. The Congress party believes in the collective and not in a one-man show. The other person (which is Modi whom Congress refuses to name) is his own man—he does not even talk about the BJP. He only projects himself—he is I, me, myself.” Oza insisted that the real Congress slogan was what appeared in the lower half of the poster, which said, “Strengthen the hand, empower the hand.”
Sources said the ad-agency which has taken the Congress for a ride will face flak. So will the party’s publicity department, headed by Digvijaya Singh and the chief slogan writer of the party, Union Minister Jairam Ramesh.