NEW DELHI: The Centre will soon develop an appropriate statistical framework to assess progress made on ground in the Swachh Bharat Abhiyan- the Clean India Mission - launched on October 2.
As the campaign to clean India catches on across the country, the government in order to assess its progress will bring out a Swachhta Status Report every year starting from 2016 after carrying out extensive surveys.
Sources said the Ministry of Statistics and Programme Implementation had been tasked with holding consultations with ministries like Drinking Water & Sanitation, Health, Social Justice, Rural Development, and Urban Development to evolve an appropriate set of measurable indicators. These are the key ministries involved in the mission.
After developing the methodology, a three-month survey will be conducted during November 2014 to January 2015, followed by series of data collection works. Finally, first Swachhta Status Report will be made available by January 30, 2016.
“This will project the actual progress made on the ground. Regular status reports will be carried out every year thereafter for the five-year period of the mission,” a source said.
As several other ministries of the government may not be directly involved in the Swachh Bharat Abhiyan, they are finding ways to align with the cause.
The Culture Ministry has asked the Archaeological Survey of India to clean up all the monuments and historical places and their surroundings.
Sources said PSU ONGC has agreed to fund the cleaning of six monuments of the ASI.
“Instructions are being issued to the ASI to have proper toilet facilities in all its monuments wherever required. The possibility of ‘Pay n Use’ facility would also be explored,” an official said.
The culture ministry’s wings like Sangeet Natak Akademi, Sahiyta Akademi, Lalit Kala Akademi have been asked to have brain storming sessions with artists and singers, poets, and painters to generate ideas for Swachh Bharat.
The premier institute - National School of Drama- would be requested to organise street plays with special focus on cleanliness, officials said.
As the lack of cleanliness has often been cited as one of the main reasons by the foreign tourists against visiting India, the ministry of Tourism is holding discussion with the industry bodies like the classified hotels, approved tour operators to adopt roads, roundabouts and historical places, monuments for cleanliness.
The hospitality institutes like IHMs and FCI will be asked to include hygiene and cleanliness component in their course curricula.
The Ministry of Information and Broadcasting has already appealed to the industry stakeholders like the TV channels to propagate the message of cleanliness and conduct programmes to create awareness.
The Ministry on its part will come out with more advertisements and publicity campaigns so that the government mission continues to create awareness.