NEW DELHI: When it comes to Prime Minister Narendra Modi’s visits abroad, they have always been massive and splendid. Keeping up with the trend, the Union Ministry of Environment and Forests (MoEF) is planning a spectacular show of hi-tech and visual delight at the UN Climate Change Conference in Paris later this year. The event will see the participation of several world leaders, including Modi, coming together to save the planet.
Environment Minister Prakash Javadekar will be responsible for Modi’s high-octane visit. The ministry is excited about the event as it will showcase the green measures taken by India on the global platform.
Modi, who has written a book on climate change and raised the issue on numerous occasions, will attend the UN Conference of Parties (CoP 21) in the French capital scheduled to be held from November 30 to December 11. The Paris event is historic in itself as the world leaders will negotiate a new legal climate change regime that will chart out the future of the countries.
India, being a key player in the negotiations, wants to make it a mega event showcasing the NDA Government’s green measures. The ministry has decided to hire an event management agency to conceptualise and develop government events consisting of social media campaigns, audio-visual events and exhibitions using the latest technology in Paris.
The importance that the MoEF is giving to the event can be gauged from the fact that the ministry has specifically stated that the proposal must consider the presence of the Prime Minister during the Summit duration. The agency will not only manage India’s show during the Paris Summit but also in the run-up events.
Earlier this week, the MoEF had sought proposals from interested firms. It will be a multi-crore contract and the agency will start the campaign and publicity works from next month. The pre-bidding meeting is scheduled for August 12(Wednesday) and an agreement will be signed with the selected agency by this month end. They will be required to chart out creative strategies and logistical plans for the content creation and management of the Indian pavilion in Paris.
The Union Ministry of Environment and Forests has already specified that it wants to use cutting-edge technology, including high quality new media elements like hologram, creation of models and exhibits, audio-visual presentations, video-walls and curved projection screens, custom videos, animations, immersive audio effects, lighting effects and décor.
Social media has been one significant area which Modi Government has focused on to convey its vision and seek ideas. The ministry is also planning a massive campaign via Facebook and Twitter in the run-up to the fortnight-long event to tell the world about India’s green measures.
A senior MoEF official on the condition of anonymity admitted that India had organised exhibitions in the past but this time it would be like a ‘never before’ experience. “The Indian pavilion at CoP-21 offers an unique opportunity to showcase India’s positive actions on climate change through events and exhibits. Since the pavilion will be viewed internationally, due care has to be taken in preparing and showcasing the exhibits, handling the publicity and organising the events,” says the Request For Proposal (RFP) by the the Union Ministry of Environment and Forests.
The MoEF is looking for total event management solutions whereby the firm does preparation of the programme material and abstracts, room rendering and seating layouts, stage and room design, media interviews of ministers and other senior delegates and book launch.
They are also expected to prepare and coordinate promotion with marketing and communication services with focus on content development, creation and management of outdoor publicity and creating a detailed marketing plan and strategy.