Modi Writes to 'Sisters' Asking Them to Join Government’s Insurance Scheme on Rakhi

To bring the festival into the national mainstream and dovetailing Modi government’s various social sector schemes, the BJP is targeting over 5 crore women.

Published: 20th August 2015 10:38 PM  |   Last Updated: 20th August 2015 10:40 PM   |  A+A-


Prime Minister Narendra Modi. (PTI/File)

NEW DELHI: Even as the BJP intends to enrol over five crore women across the country in NDA government’s health insurance scheme, Prime Minister Narendra Modi has written a letter addressed to his  “sisters” to become part of this “financial inclusion” during this Raksha Bandhan.

Modi’s letter addressed to women will be distributed by the BJP across the country ahead of Rakhi to be celebrated on August 29.   The letter is part of the saffron party’s special drive to enrol women in the Modi government’s social security schemes like Pradhan Mantri Suraksha Bima Yojna and Jeeven Jyoti Bima Yojna in run upto the Raksha Bandhan.

Wishing them on the auspicious occasion,  Modi in his letter sent to the state units says that he had spoken by women role in his last ‘mann ki baat’  radio programme.  He asked them to be part of the insurance scheme by paying merely Rs 12 per year, for which they will be entitled to Rs two lakh accident cover.

Interestingly, two sets of letters have been designed- one for Varanasi, Modi’s lok Sabha constituency, and the other for rest of the country.  In his letter for Varanasi, Modi has signed off as Yours Sansad (parliamentarian). 

 The PM talks about giving due to the 50 percent of the  population and their participation in the country’s development, and their financial inclusion. Party sources said during the recent drive for Jan Dhan Yojna, where bank accounts were opened, over 50 percent of these were by the women.

The idea behind turning the festival celebrating the brother-sister relations is to focus on ideology cultural nationalism that the ruling party espouses.  BJP’s ideological mentor RSS also lays great emphasis on the celebrating the event. Last year, Sangh had organised a function on the occasion where BJP MPs gathered at residence of UD minister Venkaiah Naidu and tied Rakhis to each other.

Now, to bring the festival into the national mainstream and dovetailing Modi government’s various social sector schemes, the BJP is targeting over 5 crore women.

A special 10-member committee under HRD minister Smiriti Irani has been set up that is going to different states to oversee programme to enrol 11,000 women in the schemes in each of the over 4,000 assembly constituencies. The other members of the panel are ministers Thawar Chand Gehlot, Harshvardhan, Jitender Singh,  BJP general secretary Anil Jain, secretaries Sudhan Yadav, Jyoti Dhurve, and Mahila morccha chief Vijaya Rahtakar.

Stay up to date on all the latest Nation news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp