STOCK MARKET BSE NSE

Health Ministry Inks MoU for Strategic Partnership With DD

Published: 10th December 2015 03:31 PM  |   Last Updated: 10th December 2015 03:31 PM   |  A+A-

By PTI

NEW DELHI: The Health Ministry today signed an MoU for Strategic Partnership with Doordarshan (DD) to enhance broadcast on crucial public health issues like handwashing, breastfeeding, shunning tobacco, drugs and alcohol.

Under the partnership, Doordarshan has agreed to provide a high amount of bonus airtime to the Health Ministry for its Information Education and Communication (IEC) activities.

"This presents a unique opportunity for the Ministry to create heightened visibility on crucial public health issues among the masses, especially in the rural and far flung areas where the reach of DD is very high," said Health Secretary B P Sharma.

IEC activities form a very important component of any health policy as they bring behaviour change and awareness which impacts health outcomes, he said.

"The enhanced broadcast airtime will be utilized to create a health seeking environment in the country through focus on issues such as handwashing, breastfeeding, shunning tobacco/drugs/alcohol and adopting healthy habits," Sharma said.

Preventive and promotive healthcare have been the center of the IEC activities of the



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

IPL_2020
flipboard facebook twitter whatsapp