NEW DELHI: For the AAP, social media played a crucial role in countering the BJP’s attacks and setting a mood for them. Now, after the landslide win, if anyone thinks that the Aam Aadmi social media team would breathe easy, they are wrong. The team is now gearing up to propagate the AAP-led Delhi Government’s work in social media.
The strategy would be keeping the people informed about the steps taken to fulfill the promises made by them and counter any rumours and conspiracies by the Opposition.
“The system in a government and a political party is different. But social media basis will remain the same. We are definitely planning a social media strategy for the Delhi Government under the AAP,” said a senior AAP member involved in social media strategy. He, however, clarified that the exact modalities and plan were being chalked out.
At present, 16 people are working full time with the AAP here for social media campaign, which is headed by Ankit Lal, a software professional who left his job to work for the party. The team includes young professionals who quits their jobs and students who are working for the party after their studies.
“The exact plan would be clear in a few days. Whether the people already working with us would be absorbed or not needs to be seen. But yes, expertise of this team in handling the AAP’s virtual campaign for nearly two years now would be effectively used,” he added.
As many as 32 people across the country, mainly from Bangalore and Mumbai, and some other from various parts of world, are working for the party on a part-time basis and even contribute daily. Many of them come from IITs, IIMs and other prestigious global institutions.
Besides them, there are around 5,000 volunteers registered with the AAP around the globe who contribute whenever possible. Most of them are work without seeking any payment.
There is also a dedicated team of IT experts who volunteered to gauge the public sentiment on social media by trolling thousands of social media posts using a tool developed by them. The feedback based on the public response on Internet is given to the party’s core social media team, which then devises strategy on specific issues along with the party leaders. This helped party in coming out with various points like free wifi, CCTV cameras, more educational institutions and schools in their manifesto.