FSSAI to Study Consumption Pattern of Caffeinated Beverages

Food Safety and Standards Authority of India initiated a study on consumer behaviour, consumption pattern of caffeinated and energy drinks across India.

Published: 07th July 2015 12:48 PM  |   Last Updated: 07th July 2015 12:48 PM   |  A+A-


Image for representation purposes only. (Flickr/Creative Commons)


NEW DELHI: The Food Safety and Standards Authority of India (FSSAI) has initiated a study on consumer behaviour and consumption pattern of caffeinated and energy drinks across the country.

The regulatory body will review the intake of caffeine and other ingredients in these drinks after conducting the study, an official said.

"The consumption of caffeinated and energy drinks in India has shown an upward trend during the past decade. The FSSAI intends to review the caffeine standards after a detailed study on the consumption pattern of these drinks," a senior FSSAI official, who did wish to be named, told IANS.

According to the draft standards notified by the FSSAI, caffeinated beverages are classified as water-based non-alcoholic flavoured drinks and should contain not less than 145 mg per litre and not more than 320 mg per litre total caffeine from whatever sources it may be derived in the formulation of the product.

The regulatory body has also invited expressions of interest for appointment of a suitable agency to conduct the study, he said.

The Expression of Interest (EoI) needs to be submitted along with technical and financial bids by July 30. The bids will be valid for three months from the date of submission.

A bidder would be selected by August 25, and is required to complete the proposed study and give the report by November 30, the official added.

The FSSAI lays down science-based standards for food products and regulates their manufacturing, storage, distribution, sale and import to ensure the availability of safe food for human consumption.


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp