Popular TV Actors Set to Boost Government Efforts to Promote Yoga

TV actors to pitch in to government\'s efforts to popularise Yoga, broadcasting industry offered to promote events to mark International Yoga Day.

Published: 03rd June 2015 04:23 PM  |   Last Updated: 03rd June 2015 04:23 PM   |  A+A-


NEW DELHI: Prominent TV actors would soon be pitching in to the government's efforts to popularise Yoga as the broadcasting industry has offered to "proactively" promote the events to mark International Yoga Day on June 21.

Information and Broadcasting Secretary Bimal Julka and AYUSH Secretary Nilanjan Sanyal held a meeting here with representatives of the broadcasting industry and other bodies and sought their participation in the efforts to popularise the events across various platforms.

The senior officials emphasised that participation of industry bodies like News Broadcasters Association (NBA), Indian Broadcasting Foundation (IBF), radio organisations and representatives from digital cinema would ensure enhanced reach across news, entertainment, digital and radio platforms.

A collaborative effort, they added, would reinforce the vision of Prime Minister Narendra Modi and the UN endorsement of designating June 21 as International Yoga Day.

According to a release here, the officials also told the broadcasting industry representatives in the meeting yesterday that their participation would enable the event to have a strong impact globally with focus on Yoga as a 'People's Movement'.

The representatives of the broadcasting industry promised to proactively promote the event while also providing broadcasting content free of cost. They mentioned that content would be sourced in the form of spots featuring popular TV artistes endorsing Yoga.

These spots would run in both news and entertainment segments, the industry representatives added while also agreeing to telecast 'pro bono' on their platforms content created by the Ministry of AYUSH (Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy).

It was also agreed that Yoga would be popularised on the news platform through special programmes, discussions and studio-based events, the release added.

Representatives from the radio, digital cinema and community radio stream also offered to take forward the efforts on their platforms, it said.


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