NEW DELHI: The tourism ministry has launched new TV advertisement campaign featuring Bollywood actor Aamir Khan to not only hardsell Incredible India brand to foreign tourists but also motivate people in creating a conducive environment for the visitors.
The four films, made on the theme of “Atithi Devo Bhava” to spread awareness about ways to extend hospitality to tourists visiting India by adopting an honest and helpful attitude, as well as maintaining cleanliness and hygiene were launched here by Minister Mahesh Sharma.
Actor Aamir Khan is the brand ambassador for these films, while these have been directed by the eminent ad maker Prasoon Joshi. Khan has been brand ambassador for the Atithi Devo Bhava since 2009.
The ministry also announced four new circuits under the Swadesh Darshan scheme that will be developed in the next year. These four circuits are Ramayana Circuit, Wildlife Circuit, Spiritual Circuit, Desert Circuit. These four circuits will be in addition to the five circuits already being developed by the Ministry of Tourism.
The ministry also launched a brochure “India- The Land of Yoga” includes details of Yoga destinations which will help to promote Yoga as a tourism product.
Speaking on the occasion, Dr. Lalit Panwar, Secretary, Ministry of Tourism said that Yoga Day is our unique gift to the world and it will help in promotion of Global Tourism in India.
Minister Mahesh Sharma said that security, hospitality and cleanliness are the main strengths of tourism in India and the Ministry of Tourism is working on a mission mode to achieve these objectives. “The Indian Government has launched a Helpline 1363 or 1800-111-363 to help the foreign tourists and guide them on their arrival in India. The helpline will be available in twelve foreign languages within a month to facilitate the foreign tourists. Currently, the Helpline is available in Hindi and English,” minister added.
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The tourism also announced the setting up of s National Medical and Wellness Tourism Board to boost medical tourism in India. The Board will help to bring together and showcase on an international platform the various streams of medicine available in India including Ayurveda, Yoga, naturopathy, Unani and low cost allopathic treatments . The board will give an organized structure to medical tourism in India with participation of various stakeholders including the private ones. Express had first reported about the move this monday.