Indian Tourist Arrivals in Switzerland up by 26pc in January-June

Published: 02nd September 2015 12:04 PM  |   Last Updated: 02nd September 2015 12:04 PM   |  A+A-


MUMBAI: Switzerland has witnessed a 26 per cent rise in arrivals of Indian tourists during the first half of 2015 and is expecting over 20 per cent increase for the year.

"We have has witnessed an astounding growth in the number of tourists travelling from India in 2015. After a relatively stagnant growth over the last three years, this year has seen a surge in Indian tourists with a growth of 26.7 per cent recorded during January to June," Switzerland Tourism Director in India Claudio Zemp told reporters here. June was one the best months with over 40 per cent growth over 2014, he said.

"As Indians are getting more and more adventurous and are looking for new experiences, we think they are now ready for a winter holiday. In view of this we are delighted to launch 'In Love with Switzerland' Campaign in India to promote the winter season," Zemp said. Switzerland Tourism has announced the launch of the 'In Love with Switzerland' campaign to celebrate 150 years of winter tourism and promote tourism from India not only during summer but in autumn and winter as well.

The director said that with the campaign, Switzerland tourism anticipates a rise of 15 to 20 per cent overnights in the winter months and over 20 per cent growth for the whole year, he said. In 2014, 5.5 lakh Indians visited Switzerland, popular for its snow-capped mountains and picturesque beauty. The growth is expected to come from main metro cities as the product is for the more evolved tourists.

"What we also want to showcase in this campaign is that winter in Switzerland is not about just skiing. The concept of pure white relaxation in winter and cozy pure winter are created for Indian visitors. Special activities like sledging and air boarding, open air hot springs and igloo stays will be offered for visitors," he said. "With India demonstrating strong economic growth, the outbound travel and tourism market is set to prosper. Indian tourists are constantly looking to experience new activities and destinations.

Hence, reacting to the demand, we have introduced new products in India," Switzerland Tourism India Deputy Director Ritu Sharma said.

Stay up to date on all the latest Nation news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp