Nestle to Use Digital Marketing Platforms for 'Maggi'

Published: 09th September 2015 08:46 PM  |   Last Updated: 09th September 2015 08:46 PM   |  A+A-

By PTI

MUMBAI: Nestle India, whose flagship brand 'Maggi' had faced countrywide ban over alleged excessive lead content, will be using consumer engagement and digital marketing platforms to re-establish consumer trust in the product before bringing the popular instant noodles back to the table by the year-end.   

Talking to reporters here today, Nestle India managing director Suresh Narayanan said manufacturing of the noodles would begin after a first round of testing, following which the samples would be tested again, and once cleared by the regulators, they would be put back onto shelves before the year-end.            

Talking about the measures to be taken by the Swiss food major, he said, "the entire consumer engagement landscape is changing. Going forward, we are setting up robust and far-reaching consumer engagement platforms and compelling digital marketing platforms. It's a question of re-establishing the primacy of trust in the brand."

"There are huge opportunities in the digital space. We have a digital acceleration team, and a lot of them are young. In fact, they are responsible for the recent 'We Miss You Too' Maggi campaign," he added.            

Narayanan said the company is looking at setting up 24x7 toll-free consumer services in order to "get the connect, and connectivity with the consumer.  

"For us, the concept is not just digital media, but of competing in a digitally-connected age," he said.

In a major relief to the company, the Bombay High Court had, on August 13, quashed the Food Safety and Standards Authority of India (FSSAI) order banning Maggi for six weeks. The HC asked Nestle to send fresh samples for testing at accredited labs and if the tests were cleared, the noodles could return to India's shelves.   

"We will first bring back our big-hitters, which is what consumers want. Other opportunities will be considered as time evolves, and we get greater clarity on product approvals," he said, when asked about re-introducing other variants of Maggi like oats.

Stay up to date on all the latest Nation news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp