RS MP Seeks Law to Make Celebrities Endorsing Products liable

A demand for a law to deal with the issue of celebrities endorsing brands and products was made in RS.

Published: 28th April 2016 03:50 PM  |   Last Updated: 28th April 2016 03:50 PM   |  A+A-

Hema-Malini-Kent-RO

A screen grab from one of the Kent RO ads featuring actress turned politician Hema Malini. (Courtesy: Youtube)

By PTI

NEW DELHI: A demand for a law to deal with the issue of celebrities endorsing brands and products which do not live up to expectations and ultimately leave the consumers cheated, was made in the Rajya Sabha today.

SP member Naresh Agarwal raised the issue during Zero Hour saying that a new fashion of becoming brand ambassadors has emerged and there were filmstars, sports personalities or religious figures who endorsed products which people buy believing them.

He said Indian cricket team captain Mahendra Singh Dhoni had to face the opposition of people in Noida for endorsing a real estate company.

Actor Salman Khan too endorsed a medical product, Agrawal said, after which SP member Jaya Bachchan suggested that Agrawal should not get "filmy".

Continuing further, Agrawal said that in other countries, there were laws which make celebrities endorsing a product, which fails to make up to the standards projected, liable.

There is a need for strong law in India too so that people are not cheated, he said, adding that a Parliamentary Committee report in this regard has also been submitted, which should be considered by the government.

Another demand made in the Zero Hour, which found support of members from all sides, was to issue strict instructions to CPWD and other agencies incharge of buidings to put in place appropriate fire safety arrangements and remove encroachments to prevent accidents.

The issue was raised by Shiv Sena member Anil Desai in the context of the recent blaze which gutted the National Museum of Natural History in Delhi. He said people across the world take care of their museums and there are adequate fire fighting systems.

"Why was there no fool-proof fire safety arrangement," Desai asked while raising questions about the responsibility of the Director of the museum and the concerned ministry.

He urged the government to take appropriate steps in this regard after which Deputy Chairman P J Kurien said all members associate with this demand.

Raising the Odd-Even policy, Congress member Ananda Bhaskar Rapolu said it was creating a divide between the "haves and have-nots", claiming that such experiments in Latin America and China were not successful.

He said Delhi Government was behaving like an "emperor" and not concerned about the condition of the people especially those belonging to poor and middle class.

JMM member Sanjiv Kumar raised the issue of land aquisition and problems of displaced people especially in Jharkhand, while Congress member Sanjay Kumar Singh said clear instructions should be given to include members of 'gadariya' (shepherd) community in the Scheduled Castes list.

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