Just when you thought the intolerance debate has lost its steam, #BoycottMyntra starts trending on twitter. Why?
For an ad that people thought was produced by Myntra.
Except it wasn't actually done by Myntra. The flipkart-owned company put out a statement on social media saying, "We did not create this artwork nor do we endorse this."
Actually it was a graphic from a series created by a publication ScrollDroll.
We did not create this artwork nor do we endorse this. https://t.co/EWyWUEsky5— Myntra (@myntra) August 26, 2016
What did the graphic show?
It showed lord Krishna searching for an extra long sari on Myntra.com while Draupadi was being disrobed (A scene from Mahabharata).
Yes. That’s what triggered all that indignation on Twitter. Here are samples:
ScrollDroll's apology was also not very well received.
While ScrollDroll’s series was published much earlier, this particular image caught the attention of social media ‘activists’ in the wake of Janmashtami being celebrated on August 25. Myntra has taken up the matter seriously and put out tweets saying they will be taking legal action against ScrollDroll for using their brand without permission.