Fortune's Vishnu Avatar of Amazon's President Bezos Irks Hindus

Published: 12th January 2016 10:51 AM  |   Last Updated: 16th January 2016 10:17 AM   |  A+A-

The decision by Fortune Magazine to depict Amazon President Jeffrey P Bezos as Lord Vishu for their January edition cover has irked members of the Hindu Community. The story titled ‘Amazon invades India’ talks about Amazon's plans for India and how it hopes to conquer the market in the country.

Rajan Zed, the President of Universal Society of Hinduism, said in statement that Lord Vishnu was a highly revered major deity in Hinduism meant to be worshipped in temples or home shrines and not to be used indecorously or thrown around loosely in re-imagined versions for dramatic effects.


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