STOCK MARKET BSE NSE

Amputee Cricketer Turns Brand Ambassador for Climate Change

In a marketing initiative, Rahim Greens Srinagar roped in budding cricketer, Amir Hussain Lone, who defied the odds after mastering the sport despite losing both his arms.

Published: 12th March 2016 09:28 PM  |   Last Updated: 12th March 2016 09:28 PM   |  A+A-

Amir_IANS

Amir Hussain Lone |IANS

By IANS

SRINAGAR/NEW DELHI: In a marketing initiative, Rahim Greens Srinagar on Saturday roped in budding cricketer, Amir Hussain Lone, who defied the odds after mastering the sport despite losing both his arms.

The company has signed-up the amputee cricketer from south Kashmir's Anantnag district as a brand ambassador, Abdul Hameed, CEO of Rahim Greens, told IANS.

"The idea is to engage people in saving the environment, climate change is needed, and we feel Amir can be a better person to connect with the youth," Hameed said.

He said the contract with Amir, who also leads the Jammu and Kashmir para-cricket team, is for a year only but can be extended.

Rahim Greens, a venture of Rahim Motors, an automobile service provider, runs a campaign of afforestation for environmental change in Kashmir and surrounding locations.

Our aim is to make an "Incredible Kashmir", Hameed said.

IANS had carried a detailed story on Amir's achievements recently.

Earlier, according to a statement, RAMKY Infrastructure agreed to employ the double-amputee as part of its corporate social responsibility.

The Anantnag district administration had recommended that Lone be employed on a monthly honorarium of Rs 12,000 with RAMKY, which had agreed to employing him under Corporate Social Responsibility, Deputy Commissioner Anantnag Muneer-ul Islam was quoted in an official release by the state government.

Amir, who aims to represent India, said that despite it being difficult in the beginning, he never lost hope and continued to play developing his legs to function like arms and hands.

He thanked the company and the district administration for helping him with a job. He said the financial security would mean that "I am always focused on my game".

Amir lost both his arms in a machine accident. But his ability to overcome the misfortune allowed him to play as a cricketer for his state.

Amir is a resident of Waghama village near Bijbhehar on the banks of the Jhelum river, which is part of the Kashmir Valley belt that specialises in making the famed Kashmir Willow bat.



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp