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Election Commission's 'Commercial' Way to Woo Voters in Tiruchy

EC striving hard to bring every eligible voter to the polling booth by creating awareness, particularly first timers.

Published: 25th March 2016 02:43 PM  |   Last Updated: 25th March 2016 02:44 PM   |  A+A-

TIRUCHY: Unlike ever before in the history of assembly polls, the election commission has been taken number of initiatives to encourage voters for  100 per cent turnout. In this process the election commission has included the general public,  private organizations and various commercial establishments to actively participate inching towards their target. In that process a total of one lakh shopping bags are being printed by a consumer durable retail vendor in Tiruchy.

Mangl & Mangal, the largest consumer durable and Fast moving Consumer Goods (FMCG) retail vendor in Tiruchy has consented to print the exclusive logo on their shopping bags, which are being distributed to their customers.

This year, the Election commission has been striving hard to bring each and every eligible voters to the polling booth by way or creating awareness among the voters, particularly the first timers across the state.

In a bid to create awareness among the first time voters, the election commission has launched various events including rally involving college students, distributing pamphlets among the general public, sticking of handbills around LGP cylinders, signature campaign, taking pledge etc.

On this line, the district administration in Tiruchy has utilised Mangal & Mangal, the largest consumer durable and fast moving consumer goods retail vendor in the city in the process of creating awareness among their customers. For that they have planned to distribute shopping bags with the election commission new logo 'May 16'.

“Usually we print our show room's advertisement on both sides of shopping bags, one side in Tamil and the other side in English language. This time, instead of displaying English version, we have printed election commissions new logo 'May 16' in Tamil”, said P Mookapillai,, proprietor of Mangal & Mangal.

“In order to give special emphasis on inclusion of women and young voters, district revenue people asked me to do something for social cause and gave an idea of printing the logo on one side of our shopping bag. As per their instruction we have made 3000 shopping bags ready. From today (Friday) onwards we will start to distribute that bag”, he further stated.

They have two show rooms one for jewellery and the other one for consumer goods. In both the establishments, around 1000 bags would be distributed to their customers every day. So, they expected that around 80,000 to one lakh bags may be distributed till election date, he added.

"This is our small initiative in the process of creating awareness among our customers to attain 100 per cent turnout in the forthcoming assembly elections. We are happy to do this", P Mookapillai, added.



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