NEW DELHI: Days after an alleged TRP scam came to the fore, the Centre on Wednesday constituted a committee to review the guidelines on television rating agencies in India and asked the panel to submit its report to the Information and Broadcasting minister within two months.
The four-member committee will be headed by Prasar Bharati CEO Shashi S Vempati. The Ministry of Information and Broadcasting said the present guidelines issued by it in 2014 on Television Rating agencies in India were notified after detailed deliberations by the Parliamentary Committee, Committee on Television Rating Points (TRP) constituted by the ministry and recommendations of the Telecom Regulatory Authority etc.
“Based on the operation of the guidelines for a few years, there is a need to have a fresh look on the guidelines particularly keeping in view the recent recommendations of Telecom Regulatory Authority of India (TRAI), technological advancements/inventions to address the system and further strengthening of the procedures for a credible and transparent rating system,” an official order issued by the Ministry of Information and Broadcasting said.
Apart from chairperson Vempati, the committee will comprise Dr Shalabh, Professor of Statistics,’Department of Mathematics and Statistics, IIT Kanpur;’Dr. Rajkumar Upadhyay, Executive Director, C-DOT; and’Professor Pulak Ghosh, Decision Sciences Centre for Public Policy (CPP) as its members.
The committee has been constituted to study the different aspects of television rating system in India as they have evolved over a period of time, the order said. It said the committee shall carry out an appraisal of the existing system, examine TRAI recommendations notified from time to time, overall industry scenario and address the needs of the stakeholders as well as make recommendations for a robust, transparent and accountable rating system through changes, if any, in the existing guidelines.
As per the order, the committee will study past recommendations made by various forums on the subject of television rating systems in India and matters incidental thereto.’ It will study recent recommendations of TRAI on the subject and suggest steps for enhancing competition in the sector.’