Cricket Australia sells India broadcast rights to Disney

Disney Star will take over from Sony, which has held the Australian rights since the 2017-18 season.

Published: 24th July 2022 02:13 PM  |   Last Updated: 24th July 2022 02:13 PM   |  A+A-

Disney Plus. (File Photo)

Disney Plus. (File Photo)

By PTI

MELBOURNE: Cricket Australia (CA) on Sunday said it has signed a seven-year deal with Disney Star to broadcast the country's cricket matches in India, the sport's largest market in the world.

As part of the deal, which commences in 2023-24, Disney Star will televise all international matches as well as the KFC Big Bash League and Weber Women's Big Bash League in India.

Disney Star will take over from Sony, which has held the Australian rights since the 2017-18 season.

According to CA, the channel's reach will provide "enormous exposure" for Australian cricket and for the board's commercial partners in India.

"We are delighted to announce this new association with Disney Star from season 2023-24 onwards. Disney Star is synonymous with the game in India and we look forward to working with them to showcase the outstanding cricket played in Australia every summer," said CA CEO Nick Hockley.

"The magnitude of this association is a testament to the enduring rivalry and respect that exists between Australian and Indian teams, the excitement and popularity of WBBL and BBL, and the high regard of Australian cricket in India and global markets more broadly.

"There was significant interest in our rights and we are very grateful to our current rights holder Sony for their partnership which will continue throughout this season," he added.

Disney Star also recently won the TV broadcasting rights for the Indian Premier League from 2023-27.



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp