VIJAYAWADA: The demand for flowers in the city rose on Thursday ahead of ‘Sravana Sukravaram’. Sravanam is an auspicious and among the most awaited month for women. Wholesale flower markets are busy with customers thronging the market to buy flowers for the ‘Varalakshmi Vratam’ on Friday, but many are upset with the high prices of flowers in the market.
On the four Fridays and Tuesdays of ‘Sravana Masam’, women perform various rituals and ‘poojas’. Of all the Fridays in the month, the second is famous for the ‘Varalakshmi Vratam’ when Goddess Lakshmi Devi is worshiped in the form of Varalakshmi. Women perform ‘Sravana Managla Gowri Nomu’ on Tuesdays and worship Goddess Parvati Devi in the form of ‘Mangala Gowri’.
During this festive month, people usually prefer flowers to decorate their houses. Around the same time, more weddings are performed and this pushes up the demand for flowers. Despite increase in the prices of flowers like jasmine, marigold, chrysanthemum and crossandra, customers have no choice but to buy them. Marigold sold at `40 to `50 a kg before its price suddenly soared to `90 per kg on Thursday. Jasmine price jumped up from `160 to `250 and crysanthemum is selling at `200-250 per kg. The flowering jasmine (jaji malli) and crossandra (kanakambaram) earlier sold at `400 a kg are priced `600 a kg.
M Satyam, a wholesale flower dealer at Rajiv Gandhi Flower Market in One Town, said that the prices of flowers in the market had increased Thursday due to huge demand. “As this season is famous for weddings, the prices may rise up to `600-1,000 per kg from August 10,” he added. “It is very difficult to purchase flowers at high prices but they are indispensable during the festival season so we are buying them in small quantities,” K Saraswathi, a housewife at Madhuranagar, said.