VSP Develops Double Helix Model for Steel Pricing

Several consulting firms evinced their interest in becoming knowledge partner with

Published: 09th August 2014 08:13 AM  |   Last Updated: 09th August 2014 08:13 AM   |  A+A-

VISAKHAPATNAM: Several consulting firms evinced their interest in becoming knowledge partner with Rashtriya Ispat Nigam Limited (RINL) for developing Double Helix Power Pricing Model, which will be held for the first time in the steel industry.

The Double Helix Model developed by the RINL’s marketing department in association with IIM-Ahmedabad for steel product pricing - Seven Factor Pricing Model - was presented by RINL director (commercial) TK Chand during the Global Summit on Steel and Coal held in New Delhi Friday.

Addressing the summit on ‘Pricing Mechanism on Coal and Steel Industry’, Chand observed that the steel industry, unlike mining industry, does not have pricing power even though the steel pricing always defied standardisation due to lack of consolidation and cycline in nature.

He presented the RINL’s performance report, which was highly appreciated by the professionals along with the top officials of Steel and Coal Ministry, industry and reputed consultants. Some of the top management consultants, while giving their observations on performance of RINL, compared it to Japanese steel companies in the areas of efficiency and market operation.


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