VISAKHAPATNAM: Rashtriya Ispat Nigam Limited (RINL) has fixed a target of Rs 18,000 crore turnover for 2015-16, with an aim to produce 5 MT of hot metal, 4.9 MT of liquid steel, 4.3 MT of saleable steel production.
RINL chairman-cum-managing director P Madhusudan here Wednesday released the Vision Document-2025, during which he said that the company was growing from a single location to multi-location company.
Addressing the senior officials, he said that the new targets can be achieved with meticulous planning and execution. The focus should shift from ‘produce to sell’ to ‘produce to customer needs’ in the competitive market. The marketing department should utilise the ERP CRM tool effectively, he suggested.
The CMD exhorted the Works collective to focus on the maintenance aspects to strengthen the plant operations and equipment life. Good techno-economic parameters help bring down the cost of production, he said and highlighted the need to achieve 5 per cent reduction in conversion cost in each shop floor to improve the bottom line.
Directors TK Chand (Commercial), PC Mohapatra (Projects), GBS Prasad (Personnel), DN Rao (Operations) and TVS Krishna Kumar (Finance), and chief vigilance officer B Siddhartha Kumar highlighted the achievements and the challenges faced during the last financial year.
Earlier, the corporate strategic management department gave a presentation on the performance of the company highlighting the achievements during 2014-15 and the outlook for 2015-16.
Executive directors, GMs, HODs, representatives of Steel Executive Association, trade unions, SC and ST Association and WIPs were present.