STOCK MARKET BSE NSE

Andhra Pradesh: Etikoppaka toy-makers face bleak future 

The 400-year-old Etikoppaka toy-making art is on the decline. 

Published: 10th June 2018 05:31 AM  |   Last Updated: 10th June 2018 05:31 AM   |  A+A-

Express News Service

VISAKHAPATNAM: The 400-year-old Etikoppaka toy-making art is on the decline. With no support from the government for decades, Etikoppaka villagers, who are masters in carving out magnificent wooden toys and crafts, that once commanded a huge demand throughout the country, have abandoned the art. 

Narrating their struggle for survival to TNIE, artisans blame lack of adequate wood to make the products and stiff competition from mushrooming China-made toys in the market for their misery. Even the Geographical Indication (GI) tag from the Geographical Indication Registry (GIR), which was given last year, did not save the art from decline. In the face of uncertain future,  none of the artisans is encouraging their children to carry forward their hereditary profession. Sadly, Etikoppaka toy-making is facing extinction. 

K Srinu, 45, is an expert in carving out wooden toys and jewellery at Etikoppaka, which is on the banks of Varaha river in Visakhapatnam district. He has been in the profession for the last 30 years and works from 9 am to 5 pm every day. He received many awards at the state and national level. “My love for carving toys never waned and it was recognised by the State and the Centre. It gives immense pleasure when we come out with a beautiful product,” says Srinu with pride, showing his certificates of excellence.  P6



Comments(1)

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

  • Bhargav

    It's not just ettikoppaka toys
    3 years ago reply
edexworks
flipboard facebook twitter whatsapp