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Ahead of rally, BJP workers snap up Modi merchandise

Narendra Modi merchandise is selling briskly in the run-up to the BJP prime ministerial candidate’s November 17 rally in the city.

Published: 14th November 2013 09:43 AM  |   Last Updated: 14th November 2013 10:44 AM   |  A+A-

Narendra Modi merchandise is selling briskly in the run-up to the BJP prime ministerial candidate’s November 17 rally in the city.

A range of T-shirts is fast disappearing from a counter at the BJP’s state office in Malleswaram. The shirts come with collars (Rs 250) and Polo necks (Rs 150).

“We sold about 200 T-shirts in one day and we are receiving huge orders from the districts,” Dinesh Kumar, manning the counter, told Express.

Also on sale are wrist watches (Rs 250) with Modi’s portrait on the dial. Business is roaring as the party prepares for Modi’s rally on Sunday.

“We have received a demand for about 400 Modi T-shirts from Mandya district. Similar demands are coming in for T-shirts, caps and badges from all over the state,” said former deputy chief minister R Ashoka, who visited the stall on Wednesday.

M S Vasanth, a garment merchant and ardent fan of the Gujarat Chief Minister, launched the Modi line, sensing a huge demand in the BJP camp ahead of the rally. “The demand is rising particularly for Modi T-shirts, caps and bandanas (head bands).  With demand pouring in from the districts, we are ready to supply about 30,000 T-shirts and caps,” Vasanth told Express. Most of his marketing is done online. He is in touch with over 35,000 Modi followers on the Net.

The T-shirts bear the slogan Ek Bharath, Shreshta Bharath (One India, Great India) in the front, with a big portrait of Modi and the word ‘Leader’ below.



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